It’s already day 10 and I’m still on day 5. Don’t know why, but I’m off to a really slow start this year. I’m still hoping to pick myself up and finish before the month is over.
The prompt for day five is:
Whom will you market to? Online? Offline? Businesses?
Basically I want to market to anyone who crochets and is looking for free crochet patterns. I don’t know how old, rich or poor, or whether or not they have families. The reason I’m keeping it so broad is because many people crochet for family and friends, as well as for charity. So chances are they might often be looking for patterns that they themselves would not use.
At the same time, I’m thinking of designing more patterns for petite and youth sizes. This is simply because I’m short, and I always have to modify the patterns if I’m going to wear them. That is actually one of the reasons why I began to design my own patterns, because I had to mess around with the patterns regardless. So I figured why not just design my own? I’ve gotten a lot better at figuring out how to modify the pattern, but it is still nice when I don’t have to. I know the market may not be as profitable in this area, but it’s still worth a try.
I will not be marketing offline simply because all my patterns are online, and I don’t want to deal with the costs of offline marketing.
Q: Does the market expect growth or decline in the upcoming years?
A: Crochet is making a comeback, and so the market will most likely expand over the coming years. Winters are usually better because crocheters around the world have more time to relax at home. The children are in school, the weather is too cold to go outside, and therefore, staying inside and crocheting is often a good way to spend the day.
Q: What is the growth potential of your particular business?
A: Honestly, I have no idea, but I don’t want to think there is a limit. I was a bit discouraged to find out that many online crochet businesses average only about $300 a month. (You can read more about owning your own business in “Hooking for Cash – 10 Ways to Make Money with Your Crochet Blog“.) This is about where I am at too, however, in the winter time it does go up a bit. I figure if you set your goals high and are willing to do the work and tough it out then anything is possible. As they say “The sky’s the limit”, and I would like to believe that about owning your own crochet business.